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Pharmaceutical Marketing and Sales
Pharmaceutical Marketing and Sales

Conference or Training Sponsor or Organizer: C5

Conference or Training Description: The legal and regulatory environment in which pharmaceutical companies operate is becoming more onerous than ever before. One of the areas coming under most increased scrutiny is sales and marketing, where around £33 billion of resource investment is made annually.

The delicate issue for pharma executives and their advisors is understanding where promotional activity stands against the shifting boundary of allowable practice while at the same time incentivising the organisation to optimise performance. A further element of concern is represented by the pressure of consumers group criticising lack of transparency and calling for more stringent regulations.

Conference or Training Dates: 01/25/2007

Conference or Training Location: Zurich, , Switzertland

FOR FURTHER INFORMATION OR TO REGISTER FOR THIS REGULATORY CONFERENCE OR TRAINING COURSE :
Tom Holbourn t.holbourn@c5-online.com or visit http://www.c5-online.com/pharmamarketing/pr10

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